Update a product once and it automatically updates everywhere.

Keep your whole catalog in one place, every product, variant, spec, price and image, and push it out to every channel you sell on. Edit it once, and what your customers see stays correct and consistent everywhere, instead of being fixed by hand in five places.

Free to start. Paid plans from $49/mo.

Edit in one place, and every channel stays in step

Everything about a product lives in one catalog, and every channel you sell on stays in step with it. Change a title, a spec, a price or a photo, and it updates on the channels you are connected to, so a fix you make once is right everywhere instead of re-done by hand. And these are deep integrations, not a flat export: variants and options, specifications, images and media, categories, per-market prices and stock all carry across, and where a channel allows it, changes made there flow back so nothing quietly drifts.

• –One catalog behind every channel: variants, specs, media, prices and stock
• –Edit once, and it updates across the channels you sell on
• –Deep, structured sync, not a flat one-way feed
• –Changes made in a connected store can flow back, so nothing drifts

Built for a real catalog, not a demo

A big catalog has real structure, and this holds all of it. Keep every image, video, document and 3D model in one place, right beside the products they belong to, so your team is never hunting through folders for the latest photo. Organize products with proper specifications and options instead of loose text, and handle the details that trip up cross-border sellers, down to barcodes, customs codes and country of origin.

• –A built-in home for your images, video, documents and 3D models
• –Structured specifications and options, not loose text
• –Every identifier in one place: SKU, GTIN, barcode, ASIN, part number and ISBN
• –Weights, dimensions and units kept right on every variant
• –Customs codes and country of origin for what you ship across borders

Every price, cost and currency in one place

Your catalog holds the full pricing picture for every product, not just a single number. Keep your cost, your selling price, your compare-at, and your MAP and MSRP side by side, and price in as many currencies as you sell in. Exchange rates update on their own every day, and you can override any currency by hand when you need to. It is the pricing data your whole operation reads from, kept correct in one place.

• –Cost, selling price and compare-at on every variant
• –Hold your MAP and MSRP right alongside them
• –Price in 162 currencies, with per-currency overrides when you need them
• –Exchange rates that refresh automatically every day

Your whole team in the catalog at once

When more than one person keeps the catalog up, everyone needs to work without stepping on each other. See who else is in a product with you, watch their changes appear live as they type, and never quietly overwrite someone else's work. Set what each person can do, from full access down to view-only, so the right people edit and everyone else can still look.

• –See who is editing what, live, with presence right on the record
• –Changes from your teammates appear as they happen
• –Safe by default: no one silently overwrites anyone else
• –Roles from full access to view-only, for the whole team

Made for big catalogs and big changes

A large catalog needs more than editing one product at a time. Select thousands at once to change their status or tags, make sweeping updates in a single pass, and merge duplicate brands and categories so your catalog stays clean as it grows. And because it is your data, you can export the whole thing whenever you want, in a form you can open anywhere and load straight back in.

• –Change thousands of products at once, not one by one
• –Merge duplicate brands and categories in a guided step
• –Duplicate a product to start the next one in seconds
• –Export your entire catalog anytime as CSV or XLSX, no lock-in

See exactly where your catalog is thin

You cannot fix what you cannot see, so the catalog shows you where the gaps are. See at a glance how many products are missing a price, a barcode, an image or a key spec, and click straight through to the exact products so you can fix them. A full set of reports covers your pricing, identifiers, taxonomy, assets and more, so you catch the problems that cause returns and marketplace rejections right here, before a customer or a channel does.

• –Coverage at a glance: pricing, images, specs and identifiers
• –Click any gap to jump straight to the exact products
• –A full suite of reports across your whole catalog
• –Catch what causes returns and rejections before a channel does

Feed your catalog from every source, automatically

Load your catalog in from a spreadsheet to start, then let it keep itself up to date. Connect the feeds your suppliers already send and they refresh on the schedule you choose. When several suppliers cover the same product, you decide who wins each field, so a feed never overwrites your better data, and everything is matched to your products and cleaned up as it lands.

• –Connect feeds over a web link, FTP, SFTP or a file upload, refreshed from every few minutes to weekly
• –Blend many suppliers into one catalog: rank who wins each field, or take the lowest cost or highest stock automatically
• –Set conditions, like using a supplier price only when it is in stock
• –Fix prices, units, text and casing automatically as the data comes in
• –Match feeds to your products by SKU or barcode, and pull in images by their link
• –See, field by field, exactly which supplier each value came from
• –Feeds run on their own, pause themselves if a source breaks, and pick back up when it is fixed

Works where you already sell

Connect the channels you already sell on. Shopify, Amazon and Square are live today, with BigCommerce, eBay and more on the way, and the catalog underneath is built so a new channel plugs in without you reworking a single product.